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Should you invest in yourself or in your team?

Elevate Leadership

Have you ever asked yourself this question and taken a moment to really consider what you would do? Perhaps you immediately know the answer, but then when you really reflect on it – would you change your mind?

In this article I’ll help you decide – I’ll share 5 reasons why you should invest in yourself and 5 reasons why your team would benefit from the investment.

Here we go....

You should invest in yourself and here are the reasons why:

Personal and Professional Growth: Investing in yourself is essential for both personal and professional development. By embracing continuous learning and seeking new skills, you can stay ahead in your career, adapt to changes in your industry, and open doors to new opportunities. This commitment to growth not only enhances your job satisfaction but also increases employability and the potential for advancement.

Increased Confidence and Mindset: Self-investment often leads to a significant boost in confidence and mindset. Whether it's through pursuing further education, attending workshops, or mastering a new skill, the knowledge and competencies acquired empower you to take on new challenges with confidence. This self-assurance and ‘success mindset’ are invaluable, enabling you to assert yourself in leadership roles and negotiations, ultimately shaping your career trajectories.

Networking Opportunities: Engaging in professional development courses, seminars, and industry conferences expands your network immensely. These platforms provide invaluable opportunities to connect with like-minded professionals, mentors, and industry leaders. Networking not only opens up new career opportunities but also offers support and inspiration from peers who understand the unique challenges faced by women in the workforce.

Work-Life Balance: Investing in yourself also means prioritising well-being and work-life balance. Techniques for stress management, time management, and self-care are critical for maintaining high performance without burnout. A well-rounded approach to self-investment ensures that you can sustain your career over the long term while enjoying a fulfilling personal life.

Setting an Example: By prioritising your own development, you set a powerful example for others in your organisations and industries. This act of leadership inspires others to invest in themselves, fostering a culture of continuous improvement and innovation. Moreover, it contributes to breaking down barriers and challenging stereotypes, paving the way for future generations of women leaders.


Now we know what the benefits are for you, let’s take a look at the benefits of investing in your team…

Fosters a Culture of Learning and Growth: Investing in your team's development cultivates an environment where continuous learning and growth are valued. By providing opportunities for professional development, you not only enhance your team's skill set but also boost morale and engagement. This investment demonstrates your commitment to your team's success, both individually and collectively, leading to increased innovation and productivity.

Builds Trust and Loyalty: When leaders invest time, resources, and energy into their teams, it builds a foundation of trust and loyalty. Team members feel valued and understood, which in turn encourages them to commit their best efforts to the team's objectives. This strong bond of mutual respect and dedication is pivotal in navigating challenges and achieving long-term goals.

Encourages Collaboration and Team Cohesion: By investing in team-building activities and collaborative projects, you foster a sense of unity and purpose among team members. This cohesion is essential for effective teamwork and can significantly enhance problem-solving and creativity. A cohesive team is more agile, adaptable, and capable of leveraging diverse perspectives for innovative solutions.

Attracts and Retains Top Talent: A leader known for investing in their team's development and well-being is more likely to attract and retain top talent. Ambitious professionals seek environments where they can grow and excel. By showcasing a commitment to your team's advancement, you position your team and organisation as desirable places to work, attracting high caliber candidates.

Sets a Strong Leadership Example: Investing in your team reflects your leadership qualities and sets a powerful example within your organisation. It highlights your ability to nurture talent, prioritize your team's needs, and lead with empathy and foresight. This approach not only elevates your standing as a leader but also inspires others to adopt similar values, fostering a culture of supportiveness and mutual success.


Whatever your current position is, it’s important to understand that whether you are actively investing in yourself or your team – that in itself is a sign of a great leader. However, to become an exceptional leader you actually need to move the dial and TAKE ACTION!

Investing in yourself is not just about personal gain; it's a strategic move that benefits your career, well-being, and the broader professional community. As pointed out above, for professional women this investment can be particularly crucial as it establishes a success mindset and empowers you to navigate challenges, seize opportunities, and lead by example in transforming your industry.

When investing in your team, this is a strategic approach that yields dividends in the form of a motivated, skilled, and loyal workforce. It’s an investment in the present and future success of your organisation, showcasing your leadership acumen and commitment to excellence.

So, back over to you - if you’ve been deliberating on whether to invest in yourself then I ask you this – what’s stopping you?

And if you've got the ability to allocate your budget towards the growth of your team and ultimately the success of your business, then why not use that budget wisely?

If you’re ready to move forward and commit to yourself (or your team) then you may be interested in my programme Elevate: The Leadership Academy for Women. This programme will enable you to learn what it takes to navigate the path to top leadership - and thrive when you get there. Interested? For more information please click here.